On July 3, under the guidance of the Enterprise Innovation Service Center of the China Association for Science and Technology, hosted by the Office of China Innovation and Entrepreneurship Fair (hereinafter referred to as "CICF"), China-Israel Technology (Guangzhou) Technology Co., Ltd., 426 Talent Development Institute and Guangdong-Hong Kong-Macao Greater Bay Area Technology Transfer and Intellectual Property Salon, a series of CICF activities in special event "Fast-market Product Innovation and Intellectual Property Protection", was successfully held.

Affected by the pandemic, this event will be held at the same time in the online venue - Tencent conference live room and offline venue - Bay Area IP Teahouse. Vice President of Shenzhen Hengcheng Innovation Service Group | Guangdong-Hong Kong-Macao Greater Bay Area Technology Transfer and Intellectual Property Salon Rotating Chairman Mr. Zhixin Ding; Beijing Mengzhiwang Technology Co., Ltd. (Quan Dashi) Vice President & Chief Intellectual Property Officer Mr. Wenqi Li; Senior Director of Smoore International (Shenzhen Mikewell Intellectual Property Technology Co., Ltd.) Mr. Chi Xu; and Ms. Jie Donghui, Secretary-General of Technology Transfer and Intellectual Property Salon in Guangdong-Hong Kong-Macao Greater Bay Area, and nearly 20 people engaged in technology transfer and intellectual property industries attended the event.

The CITIC is co-sponsored by the China Association for Science and Technology, the National Development and Reform Commission, Chinese Academy of Sciences, Chinese Academy of Engineering, Central Committee of the Nine Three Society, the Guangdong Provincial People's Government, and the Guangzhou Municipal People's Government. It is a national technology trading docking platform that permanently settles in Guangzhou.

This sharing activity focuses on the interpretation of how intellectual property rights can empower enterprises and products and bring commercial traffic, while protecting innovation results from infringement; analyzing the peculiarities of intellectual property protection in fast-selling products, such as food, health products, and cosmetics, discuss and exchange idea about how to carry out trademark and brand management of fast-selling products and innovative business models.

Mr. Zhixin Ding focused on the theme of "fast-selling product innovation and intellectual property empowerment", divided into three parts to share: "fast-selling product characteristics and cases", "road of fast-selling product innovation" and "how to carry out intellectual property empowerment".

Mr. Wenqi Li focused on the theme of "Brand and Trademark Strategy for FMCG", divided into four parts: "Brand and Trademark", "Trademark Protection for Start-ups", "Trademark Strategy for Developing Enterprises" and "Trademark Strategy for Industry Giants" and share.

Mr. Chi Xu centered on the theme of "Several Issues of Patent Protection for Fast-selling Products", divided into "Features and Classification of Fast-selling Consumer Products", "Technical Patent Protection of Fast-selling Products Exterior", "Design Patent Protection for Fast-selling Products", and "Trade Secrets v. Patent" and "Patent Rights Protection in the FMCG Industry" five parts and shared.

Ms. Donghui Jie centered on the theme of "fast-selling product business model innovation and upgrading", divided into four parts: "fast-moving consumer goods and fast-selling products", "business model", "successful business model elements" and "fast-selling product business model innovation" for sharing.

After that, three fast-selling items "AI pet intelligent wearable device", "new high-efficiency flue gas adsorbent" and "Fish Maw & Antarctic Krill Oil" were followed by roadshows.

As China's aging trend continues to strengthen, people's demand for pet has also become urgent. At the same time, because people cannot understand the behavioral characteristics of pets, at least 4 million pet dogs choose euthanasia each year. This is mainly due to the lack of communication between humans and animals. Humans and animals cannot understand each other's language. Therefore, it is inevitable to develop and manufacture a pet smart wearable device and health monitoring device product that can realize interaction and dialogue between humans and pets.

Pet intelligent wearable devices and health monitoring projects can monitor the health and positioning of all pets in the area in real time and dynamically through big data platform + APP + hardware equipment; and through the pet community ecology, establish interaction and interconnection between pet owners. Real-time feedback of the pet's emotions and the semantics they want to express through the smart wearable device makes the pet and the owner closer.

At the same time, the project is also developing fun and interesting real pet raising games to guide pet owners' feeding, health management, training, interactive play, positioning and other functions, and make pet raising more fun by realizing online and offline games.

Current project docking requirements: the first phase of angel round financing of 2 million, for project team recruitment, software and hardware development, and IP operations.

Krill is a small red creature resembling a lobster in the Atlantic Ocean. Krill oil is an essential fatty acid extracted from crustaceans. It contains the same omega-3 fatty acids as omega-3 fish oil, so it is chosen as a substitute by many people. The fatty acids contained in krill are docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA).

Benefits of Krill Oil

Krill oil is an omega-3 fatty acid that contains many health benefits. Studies have shown that it helps reduce C-reactive protein, cholesterol, triglycerides and blood sugar. It is also a natural anti-inflammatory medicine that helps reduce the risk of heart disease and atherosclerosis, and can reduce the pain associated with rheumatism and osteoarthritis. A 2016 survey showed that krill oil can inhibit the growth of colon cancer cells.

After the sharing, the sharing guests also answered the questions raised by the guests. Part of listed questions are as follows:

1. What is the role of intellectual property empowerment?

2. How to protect the innovation of fast-selling products through intellectual property rights? Any suggestions?

3. Any suggestions on brand planning and cultural introduction of fast-selling products? How to be a well-known brand?

4. Fast-selling products are updated quickly, how to keep up with the trend and be one step ahead?

5. Is it more appropriate to build your own brand or purchase method or OEM?

6. Is there a way for the business model to obtain intellectual property protection?

7. What are the innovation directions in the fast-selling goods field? Ect.